WE HELP ONLINE BUSINESS OWNERS BUILD Memberships & Communities THAT SCALE
Affinity Collective is a product strategy and community design studio that helps founders create apps, memberships, and online communities that increase revenue, improve retention, and deliver results for the people you serve.
PRODUCT AUDITS
& STRATEGY
CIRCLE BUILDS
& MIGRATIONS
CUSTOM APPS
& TOOLS
WE HELP FOUNDERS Build Products PEOPLE WANT TO STAY A PART OF
Browse our offers to see what’s right for you
90-MINUTE
PRODUCT STRATEGY
Add a new revenue stream to your business or make more money in the one you already have
DONE-FOR-YOU CIRCLE BUILDS & MIGRATIONS
Build or migrate your community to Circle — the right way.
CUSTOM APPS, GPTs + PRODUCT FEATURES
Custom tools, GPTs, apps, and experiences that upgrade your product.
Here’s How Our Process Works
THE 7-FIGURE CONNECTED COMMUNITY MODEL
My proven 3-step process I use behind-the-scenes with 7-figure brands to build the kind of membership your people can’t stop talking about and your competitors can’t replicate.
ARCHITECT
Design the blueprint for your community growth
We audit your current community, extract insights, and design the structure, offers, and journey that position you as the standard in your space.
ACTIVATE
Turn insight into engagement
We craft experiences, programming, and systems that make engagement inevitable — creating the kind of culture members never want to leave.
AMPLIFY
Multiply your impact and scale sustainably
We implement growth engines, optimize operations, and expand your member pathways — so your results compound without burnout.
“Becky and the Affinity Collective team were amazing partners as we built out our training program and community. With Affinity's support we were able to scale our program to over 40 countries and more than 500 graduates in one year. Becky and her team iterated and improved over time and our metrics showed it - high community engagement (60% MAU), increasing NPS scores by 28 points, improving workshop ratings over 4.5/5. Mostly I'm grateful that I've felt not like I'm working with a vendor but with a partner who is invested in our success and feels like a part of the team.“
Ronen Olshansky
CEO, Connected Success
IF YOU WANT TO ADD A NEW REVENUE STREAM OR MAKE MORE MONEY IN YOUR EXISTING ONE, Start With A Strategy
If you want to build something that lasts, you have to start with strategy — not assumptions or shower thoughts. That’s what the 90-Minute Product Strategy is for.
It’s a deep, diagnostic look at your current revenue streams (or the one you want to create), and the systems that hold it all together. We look at what’s working, what’s not, and where you’re leaving money on the table — so you can add a new revenue stream to your business or make more money in the one you already have.
→ For existing products: we’ll refine what you’ve already built through either a Strategy Intensive (if you need direction and clarity) or a Build on Circle (if you’re ready for structure, design, and implementation).
→ For new products: we’ll take what you know and turn it into a fully realized, research-backed build — from strategy to execution — so your community launches on solid ground, with every detail designed for connection and scale.
You’ll Get…
✔️ 90-Minute Strategy Session
✔️ One-Pager Of Learnings + Next Steps
✔️ Full audit of your current product suite or new product vision
✔️ Clear diagnosis of revenue leaks + retention gaps
✔️ Data-backed recommendations to improve member engagement + outcomes
✔️ Product structure, pricing, and positioning guidance
✔️ Revenue roadmap, price modeling + projections
✔️ 30/60/90 day plan to collect research, build your offer + start generating revenue
“2 months into my prep for launch I was feeling overwhelmed about how to approach my first cohort. After just one, 90-minute workshop – I walked away with practical ideas + the confidence I needed to make my launch a success. I ended up selling out all 100 seats (I even had to shut down registrations!) and made $50,000 in my first launch.”
Vojtech Vosecky, The Circular Economists
Top LinkedIn Voice, Sustainability
IF YOU WANT TO Build Or Migrate Your Community TO CIRCLE, OUR CUSTOM CIRCLE BUILD IS RIGHT FOR YOU…
Most communities that fail, do not fail because of the content — but because the structure is confusing, the experience is clunky, and members don’t know where to go or how to engage. When the architecture is off, retention drops, cancellations rise, and the community becomes harder (not easier) to run.
That’s exactly what our Circle Builds & Migrations are designed to solve.
We design and implement a clean, structured, retention-first community on Circle. From onboarding flows to engagement systems to a scalable content architecture, we handle the full build so you know it’s done right.
The result is a community your members actually want to be part of — and one you can manage without friction or burnout.
You’ll get…
✔️ End-to-end Circle build or full migration from your current platform
✔️Engagement-optimized structure + community architecture
✔️ Streamlined onboarding flows to improve retention from day one
✔️ Curriculum setup, app integrations, and automations
✔️ Content organization that’s easy to run and scale
✔️ A fully built, retention-first community delivered turnkey
✔️ Long-term playbook for results
“They transformed a complex network of offerings into a streamlined, easy-to-manage system within Circle. The Affinity team completed the migration at least three times faster than we could have managed on our own and our customers are thrilled with Circle, and the level of engagement has been outstanding!“
Erin Stetzer, Erin Stetzer Homes
THE COLLECTIVE
A private membership for founders building the industry’s best memberships.
Get access to every tool, template, and resource we create — plus a private community of product-focused founders who are improving their offers, growing their revenue, and building experiences people stay for. The Collective gives you ongoing support, real-time feedback, and a proven environment to test, refine, and scale your product with the world’s best founders who are doing the same.
“Affinity Collective did an amazing job supporting us through deep research, polling our members and staff, and building a crystal-clear plan for the right move forward with our community. They guided us through a beta testing process to collect the right feedback.
On the custom development side, the integrations were critical for us. Single sign-on and the correct APIs were handled extremely well. The platform has been super successful. Engagement is high, adoption has been better than we expected, and the community is clear, on brand, and built with exactly the right features. I’d give Becky and her team five stars every day of the week.”
Dan Smutylo
Community Manager, Breakthrough Academy
NOT SURE WHY YOUR PRODUCT ISN’T GROWING? — OR WHICH SOLUTION YOU NEED? LET’S DIAGNOSE IT.
Every product has different needs. Let’s look at yours together.
On a quick call, we’ll identify what’s holding your product back and recommend the service that will create the biggest impact for your growth.