THE DIGITAL product partners BEHIND YOUR FAVORITE apps & memberships
Most founders are guessing their way through product decisions that will either make (or cost) them millions. We’re a team of product managers, software developers, and community builders who help you create, build, and scale memberships + digital products that work – so you can increase revenue + avoid costly product mistakes.
THE RIGHT MEMBERSHIP can add millions TO YOUR REVENUE
You Deserve a Product Partner Who Has Built 7-Figure Memberships More Than Once.
The Knowledge Economy is an $11.6 billion-dollar industry. If you don’t want to get left behind, it’s smart to claim your place in it.
The problem is, too many founders think they can watch a Hormozi Reel or binge a YouTube series and have everything they need to build a product that scales.
Your audience is smarter than that. (And so are you)
People are burnt out on copy/paste courses and cookie-cutter memberships. Your audience can tell when something wasn’t built with them in mind.
That’s why you need a custom product built around your people and designed to solve their problems.
YOU CAN’T BUILD A 7-Figure Membership OFF SHOWER THOUGHTS + BACK OF THE NAPKIN MATH
The truth is – memberships & programs are two of the most powerful business models in the world. But they only work when you build what you’re selling around your people.
That’s where we come in. If you are a…
Course creator who wants your students to finish what they start
Membership founder who cares more about retention than reach
Podcast host that wants to serve your fans between episodes
Education platform who wants to add a community element to your learning tools + resources
Health & wellness company that wants to support your clients with resources, and a community that gets it
You’re in the right place.
AT AFFINITY COLLECTIVE
WE HELP FOUNDERS BUILD PRODUCTS PEOPLE WANT TO STAY PART OF
Our results come from one simple belief: your product should serve your people as well as it serves your bottom line.
We partner with founders and teams to design custom apps, courses, memberships, and digital products that set the standard in your space — designed for connection, built for scale, and proven to deliver results that last.
Here’s How Our Process Works
THE 7-FIGURE CONNECTED COMMUNITY MODEL
My proven 3-step process I use behind-the-scenes with 7-figure brands to build the kind of membership your people can’t stop talking about and your competitors can’t replicate.
ARCHITECT
Design the blueprint for your community growth
We audit your current community, extract insights, and design the structure, offers, and journey that position you as the standard in your space.
ACTIVATE
Turn insight into engagement
We craft experiences, programming, and systems that make engagement inevitable — creating the kind of culture members never want to leave.
AMPLIFY
Multiply your impact and scale sustainably
We implement growth engines, optimize operations, and expand your member pathways — so your results compound without burnout.
FOUNDER + CEO, AFFINITY COLLECTIVE
👋🏻 HEY, I’M Becky Pierson Davidson
I’ve spent my career helping founders turn good ideas into products people can’t stop talking about.
My background blends architecture, product strategy, and community design — which means I know how to take something complex and make it work beautifully for the people it’s built for.
I’ve led product strategy for brands like Berkshire Hathaway, RE/MAX, STARZ, and spent a year scaling one of the fastest-growing memberships for women entrepreneurs as Head of Product at bossbabe.
Whether I was working with Fortune 500 brands, teaching design-thinking at General Assembly, or volunteering with Creative Mornings – community and user experience has been at the heart of every project I’ve worked on.
Now, through Affinity Collective, I help online business owners build communities that grow naturally — with stronger retention, deeper connection, and the kind of structure that sets the standard in your industry.
Because when your product is designed with your community in mind, you don’t end up with a fan club. You end up with a transformative experience that lasts.
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Add a new revenue stream to your business or make more money in the one you already have.
We audit your existing product or map a new one from scratch — identifying exactly where you’re losing money, why members cancel, and what changes will improve engagement, retention, and client results. You walk away with a clear, data-backed plan to grow your product and increase recurring revenue. -
Build or migrate your community to Circle — the right way.
We design and implement a clean, structured, retention-first community on Circle. From onboarding flows to engagement systems to a scalable content architecture, we handle the full build so your members get a seamless experience and you get a community that’s easy to run and built to grow. -
Custom tools, GPTs, apps, and experiences that upgrade your product.
If you’ve ever said, “Wouldn’t it be great if our members could…?” — but thought it would be too much of a tech lift…that’s what this is for. We design and build bespoke tools and interactive experiences that make your product more valuable, more engaging, and more personalized for your audience.
WE HELP YOU BUILD Online Communities PEOPLE WANT TO BE A PART OF
Browse our offers to see what’s right for you…
"They transformed a complex network of offerings into a streamlined, easy-to-manage system within Circle.
The Affinity Collective team expertly guided us through launching and migrating multiple programs and cohorts onto the Circle platform
at least 3x faster than we could.”
Erin Stetzer, Founder Erin Stetzer Homes
“After 3 years of running my membership, Affinity Collective jumped in and made my client journey seamless.
My churn rate is lower, people are engaging and logging in more, and members are sharing the membership more.”
Stevie Wright, Founder The Breath Channel
“Before Affinity stepped in, our team was manually moving clients into the right spaces and constantly putting out fires.
Thanks to their technical skills and automation expertise, everything is now streamlined, efficient, and far less hands-on. They built a complete SOP library for our team, ensuring everything is documented, repeatable, and easy for both seasoned staff and new hires to manage.”
Christine Tomes, COO Vidal Coaching
“It’s been six months since the audit, and I'm definitely seeing the ROI. Members are finding content more easily, engaging more consistently, and connecting more with one another.
When I look back at the year, hiring Affinity to audit my community has been hands-down one of the best business decisions I made!”
Cepee Tabibian, Founder She Hit Refresh
The Collective
A private membership for founders building the industry’s best Memberships.
Get access to every tool, template, and resource we create — plus a private community of product-focused founders who are improving their offers, growing their revenue, and building experiences people stay for. The Collective gives you ongoing support, real-time feedback, and a proven environment to test, refine, and scale your product with the world’s best founders who are doing the same.
BUILDING A MEMBERSHIP?
OR CONSIDERING IT?
GET OUR free checklist
7-Figure Membership Checklist
Get our behind the scenes breakdown of everything you need to run a 7-figure membership business.