THE COLLECTIVE

The Collective is a yearly membership for founders who want to build the best community products online. We combine expert coaching, peer learning, and ready-to-use templates + systems that help you increase engagement, improve retention, and  turn your online community into a high-retention, revenue engine.

A COMMUNITY-OF-PRACTICE FOR COMMUNITY-DRIVEN FOUNDERS

JOIN THE
COLLECTIVE

IMPROVE MEMBER OUTCOMES

INCREASE RETENTION + REVENUE

“Becky and the Affinity Collective team were amazing partners as we built out our training program and community. With Affinity's support we were able to scale our program to over 40 countries and more than 500 graduates in one year. Becky and her team iterated and improved over time and our metrics showed it - high community engagement (60% MAU), increasing NPS scores by 28 points, improving workshop ratings over 4.5/5. Mostly I'm grateful that I've felt not like I'm working with a vendor but with a partner who is invested in our success and feels like a part of the team.“

Ronen Olshansky
CEO, Connected Success

YOU CAN’T
Build Community

WITHOUT

BEING

A PART OF ONE

When you’re building a community product, it’s easy to get stuck in your own head. You’re constantly making decisions in the dark, like…

Should we change the onboarding? Add another call? Scrap the channel no one uses? Raise the price? Introduce tiers? Kill the monthly option? Start over or pivot?

Without real data or peer-to-peer comparison, it’s hard to know whether you’re fixing the right thing… 

…or creating a bigger problem from all your shower thoughts.

If you’ve ever wished you could sit with other founders and ask, “What’s working for you?” or even, “What totally flopped?” — that’s the gap The Collective fills.

THE COLLECTIVE IS BUILT FOR FOUNDERS WHO ARE Obsessed  WITH IMPROVING THEIR Membership

Once you recognize that you can’t keep making community product decisions in a vacuum, the question becomes: Who do you compare notes with?

You need a room of people building the same types of products — people who understand engagement dips, retention challenges, quiet channels, and member behavior because they’re dealing with it too.

That’s exactly who you’ll find inside The Collective. So if you run a…

  • Membership that needs better engagement and lower churn

  • Membership where community is a core part of the value

  • Mastermind that’s active during calls but quiet between them

  • Cohort-based program where momentum drops after week 2–3

  • Online course with a community or forum that feels stagnant

  • Hybrid product (course + community + coaching) that needs a cleaner structure

  • Multi-tiered product ecosystem with confusing member journeys

Then The Collective is the room you’ve been waiting to be invited into. And now, you are...

IF WE HAVEN’T MET, I’m Becky

Community-Obsessed. Product Nerd. Health junkie. Leo. 

If you know me, you know I kind of don’t shut-up about what’s working (and what’s absolutely not working) in the world of community products. My group chats are full of screenshots, experiments, quick wins, and “okay, here’s what I’d try next.”

That’s the energy behind The Collective.

Inside The Collective, I’ll be facilitating our calls, guiding the discussions, and giving you the templates, systems, and tools I use with my agency clients  at Affinity to improve onboarding, programming, engagement, and retention — so you don’t have to figure it out alone.

You’re joining a hand-selected, highly curated group of online business owners building gold-standard community products. So if you want expert input, peer support, and a place to pressure-test your ideas before rolling them out…

…you’re going to feel right at home here.

Here’s How Our Process Works

THE 7-FIGURE CONNECTED COMMUNITY MODEL

My proven 3-step process I use behind-the-scenes with 7-figure brands to build the kind of membership your people can’t stop talking about and your competitors can’t replicate.

ARCHITECT 

Design the blueprint for your community growth

We audit your current community, extract insights, and design the structure, offers, and journey that position you as the standard in your space.

ACTIVATE 

Turn insight into engagement

We craft experiences, programming, and systems that make engagement inevitable — creating the kind of culture members never want to leave.

AMPLIFY 

Multiply your impact and scale sustainably

We implement growth engines, optimize operations, and expand your member pathways — so your results compound without burnout.

“After 3 years of running my membership, Affinity Collective jumped in and made my client journey seamless. 

My churn rate is lower, people are engaging and logging in more, and members are sharing the membership more.”

Stevie Wright, Founder The Breath Channel

“It’s been six months since the audit, and I'm definitely seeing the ROI. Members are finding content more easily, engaging more consistently, and connecting more with one another.

When I look back at the year, hiring Affinity to audit my community has been hands-down one of the best business decisions I made!”

Cepee Tabibian, Founder She Hit Refresh

THE COLLECTIVE HELPS YOU Grow a Community PEOPLE WANT TO STAY A PART OF

Inside The Collective, you’ll access to our internal, Affinity-Approved templates + resources we use with our 1:1 clients so you can improve member outcomes, reduce churn, and generate more revenue in your community-driven product every month.

We kick off in February – join the waitlist today!

BUILD A Monthly Habit AROUND YOUR COMMUNITY & WATCH WHAT HAPPENS

When you build the habit of improving your community a little each week the compounding effect is massive. Imagine…

  • Increase engagement by making small, strategic tweaks that members immediately feel

  • Reduce churn by removing the friction points that quietly push people away

  • Strengthen onboarding so new members get early wins and stay longer

  • Clarify your structure so the community feels intuitive, organized, and easy to navigate

  • Improve programming by focusing only on what actually drives participation

  • Spot retention issues earlier so you can fix them long before they impact revenue

  • Make decisions faster because you’re backed by data, templates, and real benchmarks

  • Increase member loyalty + word of mouth by consistently improving their experience over time

  • Stabilize growth with a community that runs more smoothly month after month

  • Take back your time because your product requires less maintenance and fewer guesses

HERE’S WHAT YOU NEED TO KNOW BEFORE JOINING

I know you’re thoughtful about where you spend your time and money — and you should be. These FAQs will give you the clarity and confidence you need to decide if The Collective is the right fit for your next stage of growth.

  • The Collective is for founders running community-driven products — memberships, masterminds, cohort programs, and hybrid communities — who want higher engagement, stronger retention, and a clearer path to scale. If community is a core part of your offer, this room is for you.

  • Yes & No. This membership is for advanced community builders so if you don’t have any kind of community or product yet, this isn’t for you. But if you have an adjacent product – like an in-person experience or a program and you’re evolving it into a membership, then we encourage you to apply. It’s very likely you’re a great fit!  The coaching, templates, and peer comparison will save you months of trial-and-error.

  • Expect one 60–90 minute call per month, plus optional time to plug in templates and test small improvements. Most founders see results by spending just 1–2 hours per week implementing what they learn.

  • Perfect. The Collective is built for founders who want to fix engagement, increase retention, and build a stronger structure — whether you have 20 members or 2,000. Small communities often see the fastest improvements.

  • Yes. Every member has opportunities to get direct feedback from Becky and the Affinity team, plus input from peers who are solving the same problems you are. You’ll never make decisions in the dark again.

  • You get monthly coaching calls, a private community of practice, plug-and-play templates, real-time feedback, and behind-the-scenes examples from other successful communities. It’s everything you need to improve your community week after week.

  • It’s both — but with the structure of a community of practice. You get memberships’ ongoing support plus coaching’s direct feedback and accountability.

  • Yes! If you have a community manager or operations director that you want to have access to the Collective to implement our templates and processes, you’ll be able to add them during your onboarding process.

  • No. If you need hands-on audits or custom product builds, you’ll want Affinity’s strategy or custom services. The Collective is built for founders who want to learn, test, and grow together, with guidance but not full done-for-you work.

  • The majority of our calls are recorded, and most members watch the replay and submit questions ahead of time. You’ll still get direct support, even if you can’t attend live.

  • Membership is a 12-month commitment — because meaningful community change comes from consistent, compounding improvements over time.

YOUR COMMUNITY Deserves A Leader WHO ISN’T BUILDING ALONE

And you deserve a room so improving your product isn’t a solo job.

We kick off in February – join the waitlist today!